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BeatsRoot At BBC Introducing

By Maya Kubisa

I headed to BBC Music Introducing Live to meet new people in the industry and tell people what BeatsRoot is all about.



If you haven’t heard of BBC Music Introducing Live it’s a three-day event of performances, panels, talks, YAMAHA music stations, Spotify Lounges and A&R (artist and repertoire) sessions by AIM (association Of independent Music).


It’s basically an amazing event for anyone that works or wants to work in the music industry. It’s a great opportunity to meet new people within the music industry and see up and coming acts.


I went to various panels and talks over the course of the three days. Jamie Oborne who’s the 1975’s manager and owns dirtyhit records did a talk with a Q+A lead by Phil Taggart. I initially didn’t know what to expect but I found it interesting and surprisingly helpful. He talked openly about the music industry and what being a manager means and how he does things for a band who are globally famous whilst still being independent. It was a reminder too that things in this industry take time. The 1975 may be one of the biggest bands in the world now but, at the beginning of their career, major labels didn’t see protentional in them.


Jamie Oborne talking to Phil Taggart

Aim: Can I be an artist and a CEO – creative business building and entrepreneurship? This talk was with Little Boots, Simon Raymonde and Annabel Allum. Presented by CEO of AIM Paul Pacifico.


It was an extremely informative talk about being both a musician and owning a business at the same time. The advantages to having multiple projects and revenue streams, also about the struggle of keeping up with it all when you are totally independent. Simon Raymonde reminded us that whilst social media is important in the world we live in, it’s also okay not to reply to an email the second you get it, that nobody is reading their emails at 12am on a Friday. If someone is really that bothered about how many social media followers you have then you might want to second guess why they want to work with you. Victoria, aka littleboots talked about balancing owning a music label but also being a musician. Singer songwriter Annabel Allum discussed how it’s possible to be a independent musician in a music business that can feel extremely commercial at times.


Annabel Allum - When the Wind Stopped (music video)


I went to a talk towards the end of the day on the Friday about “Making Stand Out Content with a Tiny Budget”. It was an interesting talk about music videos, touring, social media and TV projects. It was proof that if you are genuinely passionate about creating a project or desperate to go on tour you can do it and do it well. Having a huge budget doesn’t mean a project will turn out be the best thing ever because if the initial idea isn’t great it’ll never work no matter how much money is put into it. Big thanks to Loraa White (founder of budgetmusicvideos ) Paul Thomas (Producer for the BBC ), The Rhythm Method (band) and Tom Young (who’s worked for various media companies such as ITV, BBC one, Channel 4 etc) for making the talk so thought provoking and engaging.


The Rhythm Method- Continental Breakfast (music video)


One of my favourite singer songwriters Gabrielle Aplin took part in her own panel about how she went from being signed to a major label to then switch to be an independent artist. How she finds that she now prefers being an independent artist as she has freedom to do what she wants and owns the rights to the recordings of her songs. She said whilst being signed to a major label is great and can boost your career in the right way, you have to be careful as to what you get yourself into.


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